Privacy policy
Privacy Policy
Elvira Lint Boutique (“we”, “us” or “our”) operates this online store and website, including the related content, products, services and features (the “Services”).
Our store is powered by Shopify, which provides the e-commerce platform that enables us to offer our Services to you.
This Privacy Policy explains how we collect, use, store and disclose personal information when you visit our website, make a purchase, create an account, contact us, sign up for marketing, or otherwise interact with our Services.
Please read this Privacy Policy carefully.
Personal Information We Collect
Depending on how you interact with our Services, we may collect or process:
- your name, billing address, shipping address, email address and telephone number;
- information relating to your orders, purchases, returns, exchanges and cancellations;
- payment and transaction information;
- account information, preferences and settings;
- communications you send to us;
- information about your device, browser, IP address and network connection;
- information about how you use and navigate our website;
- information about products you view, add to your cart or purchase.
Payment card information may be processed by Shopify and our authorised payment providers. We do not need to independently store complete payment card details in order to fulfil your order.
How We Collect Personal Information
We may collect personal information:
- directly from you when you place an order, create an account, contact us or otherwise provide information;
- automatically when you use our website, including through cookies and similar technologies;
- from Shopify and service providers that help us operate our store;
- from delivery, payment, marketing or other partners where permitted by law.
How We Use Your Personal Information
We may use your personal information to:
- process and fulfil your orders;
- process payments;
- arrange delivery;
- manage returns, refunds and exchanges;
- provide customer service;
- maintain and manage customer accounts;
- communicate with you about your order or enquiries;
- improve our website, products and customer experience;
- prevent fraud, misuse and security incidents;
- comply with legal, accounting and regulatory obligations;
- send marketing communications where permitted by law;
- personalise advertising where you have provided any consent required by law.
Lawful Bases for Processing
Under UK data protection law, we must have a lawful basis for processing your personal information.
Depending on the circumstances, we may rely on:
Contract
Where processing is necessary to take steps at your request before entering into a contract or to perform our contract with you. This includes processing orders, payments, delivery, returns and customer service.
Legal obligation
Where we need to process information to comply with legal, tax, accounting, regulatory or other statutory obligations.
Legitimate interests
Where processing is necessary for our legitimate business interests and those interests are not overridden by your rights and freedoms. These interests may include protecting our website, preventing fraud, improving our Services, understanding how customers use our store and managing our business effectively.
Consent
Where we rely on your consent, for example for certain marketing activities or non-essential cookies. You may withdraw your consent at any time.
Marketing
We may send promotional communications where permitted by applicable law.
Where consent is required, we will obtain it before sending marketing communications.
You can unsubscribe from marketing emails at any time by using the unsubscribe link contained in the email or by contacting us at:
Unsubscribing from promotional communications will not prevent us from sending essential communications relating to your orders, account or transactions.
Cookies and Similar Technologies
Our website uses cookies and similar technologies.
Some cookies are strictly necessary for the website to operate, for example to maintain the shopping cart, enable checkout or protect the website.
Other cookies may be used for analytics, personalisation or advertising.
Where required by UK law, non-essential cookies will only be used after you have provided consent through our cookie preference system.
You can manage your cookie preferences through the cookie controls available on our website.
Information about cookies must be clear, and non-essential cookies generally require affirmative consent under UK rules. ICO
How We Share Personal Information
We may disclose personal information where necessary to operate our business, including to:
- Shopify;
- payment processors;
- delivery and fulfilment providers;
- IT and hosting providers;
- customer support providers;
- analytics providers;
- marketing providers, where permitted by law;
- professional advisers;
- government, regulatory or law-enforcement authorities where required by law.
We only share information where reasonably necessary for the relevant purpose.
Shopify
Our store is hosted by Shopify.
Shopify processes personal information in order to provide and improve the e-commerce Services used by our store.
Information submitted through our website may therefore be processed by Shopify and other authorised service providers, including providers located outside the United Kingdom.
You can learn more about Shopify’s processing practices through Shopify’s own privacy information.
International Transfers
Some of our service providers may process personal information outside the United Kingdom.
Where personal information is transferred internationally, we will rely on appropriate safeguards recognised under applicable data protection law, where required.
These may include adequacy regulations, recognised contractual safeguards or other lawful transfer mechanisms.
Data Retention
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.
Retention periods may depend on:
- the duration of our relationship with you;
- legal and tax obligations;
- accounting requirements;
- fraud prevention and security requirements;
- dispute resolution;
- enforcement of our agreements and policies.
When information is no longer required, we will delete, anonymise or otherwise dispose of it where appropriate.
Security
We take reasonable organisational and technical measures designed to protect personal information.
However, no method of transmission or electronic storage can be guaranteed to be completely secure.
You should not send highly sensitive or confidential information through unsecured communication channels.
Your Rights
Depending on applicable law and your circumstances, you may have rights including:
- the right to request access to your personal information;
- the right to request correction of inaccurate information;
- the right to request deletion of personal information;
- the right to request restriction of processing;
- the right to object to certain processing;
- the right to data portability in certain circumstances;
- the right to withdraw consent where processing is based on consent.
To exercise your rights, contact:
We may need to verify your identity before responding to your request.
Children’s Privacy
Our products may include products intended for children, but our online store is intended for use by adults.
Purchases should be made by an adult or by a parent or legal guardian.
We do not knowingly collect personal information directly from children where doing so would not be permitted by applicable law.
If you believe that a child has provided personal information to us improperly, please contact us at hello@elviralint.com.
Third-Party Links
Our website may contain links to websites, platforms or services operated by third parties.
We are not responsible for the privacy practices or security of third-party websites.
We recommend reviewing their privacy policies before providing personal information.
Complaints
If you have a concern about how we use your personal information, please contact us first at:
We will try to address your concern.
If you are located in the United Kingdom and remain dissatisfied, you have the right to raise a complaint with the Information Commissioner’s Office (ICO), the UK data protection regulator. ICO
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes to our Services, business practices, legal requirements or regulatory obligations.
When we update this Privacy Policy, we will revise the “Last updated” date at the top of this page.
Contact
For questions about this Privacy Policy, our privacy practices, or your personal information, please contact:
Elvira Lint Boutique
Email: hello@elviralint.com
Business correspondence address:
65 Shadwell St
Birmingham B4 6LS
United Kingdom
For the purposes of applicable UK data protection law, Elvira Lint Boutique is the data controller responsible for the personal information described in this Privacy Policy.